CIBC Bank/The Private Bank

The Private Bank started out to address the growing business needs of Midwestern cities. Focused on a personal touch and a roll up your sleeves attitude it emerged from humble beginnings to regional powerhouse. As deposits grew so did the need to up it’s branding position within the marketplace. i was part of the team that brought the visuals I played a key role in a team that successfully elevated its visual style through innovative design strategies and collaborative efforts. As the success of The Private Bank grew, it was acquired by CIBC Bank, Canada’s fifth largest bank. As part of an organization that operates globally, i was part of the creative group to help build it’s presence in the United States.